Jeff Lange’s Résumé

Experience

Rosalind Franklin University
Director of Digital Experience
April 2023 – Present (8 months)

Improved SEO to increase annual traffic over 2x.
Led website performance overhaul that led to 14x faster page load times, improved mobile navigation, and streamlined UI/UX.
Manage a team of 2 full-time staff.

Rosalind Franklin University
Director of Marketing
July 2018 – April 2023 (4 years 10 months)

Managed a team of 7 full-time staff.
Implemented new project management system to gain visibility, simplify planning, improve collaboration, and streamline workflow.
Improved donor and prospective student communication pipelines to increase CTR.

Rosalind Franklin University
Director of Digital Marketing
December 2014 – July 2018 (3 years 8 months)

Managed a team of 3 full-time staff.
Led a complete website redesign and information architecture overhaul, now continuously improving performance.
Increased students’ requests for admissions information through the website 16% on average across all programs.
Presented executive dashboards and improvements to president’s cabinet and other departments regularly.

Rosalind Franklin University
Web Content Specialist
December 2013 – December 2014 (1 year)

Managed and created Google AdWords campaigns to target prospective students, including new Ad Extensions features.
Improved web content quality using SiteImprove, CrazyEgg, and Google Analytics. Identified and eliminated over 2,500 broken links and typos across the website.
Redesigned monthly email newsletter to be mobile friendly and increase open rates 25.3% and clicks 50.1%.

Valparaiso University
Assistant Director of Creative Services
June 2011 – November 2013 (2 years 6 months)

Configured and maintained PayFlow Pro (PayPal) RSVP forms with email verification for large events.
Redesigned and restructured the website for valpo.edu/law.
Launched CoverItLive, an interactive chat with a photo stream, video feed and live stats.
Conceptualized, produced, shot, edited and uploaded marketing videos including a custom “JibJab” style project.
Official photographer for basketball, baseball, softball and bowling.

CollegeKidApp
Co-Founder, Designer
April 2009 – August 2010 (1 year 4 months)

Created “Battery Go!” for iPhone and iPod Touch, which reached #72 paid iPhone app in 2 days.
Received press coverage from The New York Times, Macworld, PCMagazine, Fox Business News, Chicago Sun-Times, and NBC Chicago.

Valparaiso University Information Technology
Help Desk Student Consultant
May 2009 – May 2011 (2 years)

Provided first level support for students, faculty, staff and guests.
Removed and prevented viruses, malware, trojans and spyware on student, faculty and staff computers.
Contributed to and edit the internal wiki.

Valparaiso University Information Technology
Programmer
August 2008 – May 2009 (2 years)

I created several applications in PHP for university use. One application I built was for homecoming court voting, and another large project was the “Top 150 Most Influential Valpo People”

Valparaiso University, May 2011

Bachelor of Arts, New Media – Journalism

TV / Radio – Minor 3.498 / 4.0

HTML / PHP / CSS / MySQL

Photoshop CC

Photography / Videography

Blender 3D